📸 Providing effective feedback

Plus 3 quick tips: why you might fail, Bio tone of voice, site UX

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I asked ChatGPT to impersonate me and give advice. Scroll down to see how it responded 🤔 Game on!

IN TODAY’S EMAIL:

  • ⚡️ 3 Quick tips: why you might fail, Bio tone of voice, site UX

  • 🧠 Deep dive: Providing effective web-design feedback

  • 🔍 SEO: Why do photogs obsess over SEO

  • 🖥️ Website examples: simple real-estate photo portfolio

  • 🔗 Links & Resources: ChatGPT impersonating me, plus cool stuff I found online this week

Estimated reading time: 11 minutes
Estimated “skim through” time: 2 minutes

Let’s dive in!

QUICK TIPS

1. Here's why your photography business might fail

If things are not going well in your photography business, which of these are you guilty of?

🤔 You ran out of money. Photographers often underestimate what it takes to shoot great photos and properly market them.

🤔 You’re not doing the hard work. You’re might just be looking for shortcuts and taking the convenient choices.

🤔 Your work is too generic (aka boring). You might need to focus on a specific niche or target audience, otherwise you’re marketing to nobody.

🤔 Your business approach is too rigid. It’s sometimes good to stick to your convictions, but don’t forget to listen to the market. Experiment with new ideas, measure things, optimize what you can.

🤔 You’re not “investing” time in learning. Intuition can only get you so far. With countless great articles and books out there, you can’t afford not to keep an eye on today’s best practices. Reading about mistakes that other photographers make is faster & simpler that having to go through them yourself.

Preventing some of these mistakes requires that you treat it as a business (and not just a hobby) and that you focus on creating remarkable work.

2. The tone of your voice in your Bio

Don't be afraid to show your vulnerable side (you've already seen Brené Brown's TED talk, haven't you?), people relate to that and trust you more.

That's not to say you don't want to convey confidence. Definitely talk about your skills and experience, if they're relevant to your website visitors, but say it all in a friendly and humble manner, while always showing a desire to keep improving.

There's a fine line between confidence and arrogance, so do consider hiring a professional copywriter to help you with your site.

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