- 📸 ForegroundWeb Newsletter by Alex Vita
- Posts
- 🧠 Psychological marketing tactics to sell more photo products & services (ethically)
🧠 Psychological marketing tactics to sell more photo products & services (ethically)
Plus 3 quick tips on copywriting webinar, fine-art room mockups, Contact nav link
Alex Vita
November 26, 2024 • Estimated reading time: 10 minutes
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There’s a lot of psychology in running a business and selling your work. Let’s deconstruct things today.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: copywriting webinar, fine-art room mockups, Contact nav link
🧠 Deep dive: (ethical) psychological marketing tactics
🔍 SEO: free SEO audit tool
🖥️ Website examples: real estate photography portfolio
Estimated reading time: 7 minutes
QUICK TIPS
1. ▶️ Copywriting + Design + SEO: watch the full webinar recording
Learn about attracting more client through great copywriting, SEO and website design.
Co-hosted with the brilliant copywriter Zoe Barnett, and one of our recent clients, headshot photographer John Schlia.
Topics covered:
How copy and design can work together
Content mistakes we see on photography websites
Website user-experience (UX) mistakes
Copywriting trends
Photographer John Schlia shares his views
Copywriting doc examples from Zoe
Why hire a copywriter and a web-designer?
The emotional reasons clients have
Homepage
Structuring the photography services pages
What to include in the photographer bio
SEO and copywriting
2. 🖼️ The best way to showcase fine-art print in room mockups
If you’re a photographer selling prints, the client is not really buying the print. They’re actually buying the feeling they get from seeing that print on their wall, they’re buying the pride they get from showing it to friends.
And this can be helped tremendously by allowing them to preview the print in a room – either a generic room from a few predefined examples, or, better yet, overlaid on a photo of their own room.
In my experiences, the best solution out there is Artplacer.
At the time of writing this, you’d need to get their $23/mo plan for website integration, but it has a bunch of features that might make it worth:
users can pick from an arrow of existing room preview, or upload their own photo (with real artwork scale and the proper wall perspectives)
dragging and dropping to change the position of the image on any wall of the room
simulating frame materials and colors too!
an augmented reality widget of superimposing art on surrounding walls, using the camera of your phone or tablet
the ability to integrate all of this or any website platform with simple instructions
Learn more on their Room Mockups page.
ArtPlacer has generously offered a discount for my readers. Go to https://www.artplacer.com/signup to start a free trial and enter FOREGROUNDWEB promo code for up to 30% at checkout.