📸 7 quick principles for creating a great website

Education without action is just entertainment.

Author

Alex Vita
November 14, 2023 • Estimated reading time: 10 minutes

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Happy Tuesday!

This email is so DENSE with information that you can’t just use ChatGPT to summarize it 😃 You have to read it.

IN TODAY’S EMAIL:

  • ⚡️ 3 Quick tips: merging websites, being different, taking action

  • 🧠 Deep dive: 7 quick principles for creating a great website

  • 🔍 SEO: Using HTTPS is a must

  • 🖥️ Website examples: iMessage screenshots as testimonials

  • 🔗 Links & Resources: your weekly dose of AI-related news, tangential to the world of photography

Estimated reading time: 8 minutes

Let’s start:

QUICK TIPS

1. Having separate photography websites or merging them?

Do you want your website to feel like a gourmet shop with organic Mediterranean products? Or do you want it to feel like a supermarket?

And if besides food you also want to sell clothes, do you offer them in the same store or do you build a separate brand for that?

Decisions like this can make or break your online business. How clients perceive you, and how easily you can market and sell your services & products, all come down to how you structure your online presence.

Having separate photo websites or merging them? | FGWeb

Understanding the compromises you have to make when promoting multiple photography specialties on the same website. It's a game of compromises, and sometimes, the benefits outweigh the problems.

www.foregroundweb.com/merging-separate-websites

2. Wedding photographers need to be different

I thought I'd share a story with you about wedding photographers.

When I got married a couple of years ago, we hired some really good photographers, well-known and respected in our city, and the photos turned out great.

And when we showed them to family and friends... EVERY... SINGLE... TIME... the first thing they asked about was: "How much did it cost?"

So pricing was the number one thing on people's minds, every single time, which just shows, right, how the wedding photography industry is so saturated.

If everyone's just looking at costs, you have to figure out a way to be DIFFERENT.

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