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IN TODAY’S EMAIL:
⚡️ 3 Quick tips: contact info, demo content, nav menu cleanup
🧠 Deep dive: how to use Google and AI chatbots for simple keyword research
🔍 SEO: using cornerstone pages
Estimated reading time: 12 minutes
QUICK TIPS
Some photographers think, “I already have my email on the About page or footer, I don’t need a Contact link in the menu.”
Not true.
Contact deserves its own spot in your main navigation — always.
It’s one of the most visited pages.
It’s how leads and clients take action.
It’s expected.
Even if it repeats info from other pages, a dedicated Contact page reduces friction. And fewer clicks to get in touch = more inquiries.
2. 🧹 Clean up leftover demo content from your theme
When setting up your site, many WordPress themes install demo content to get you started — but forgetting to remove it later can hurt your SEO.
Make sure to delete:
Demo pages and placeholder text
Theme template content you didn’t edit
Old cloned/duplicated pages you never used
Pages removed from navigation but still live and indexed
Anything that doesn’t add value to your users (or worse, confuses Google) should go. A tidy site = better rankings and a smoother user experience.
