QUICK TIPS

1. 📅 Make a habit of refreshing content quarterly

Don’t wait until your site feels stale. Create a recurring calendar reminder (say, once every 3 months) to do a quick review of your key pages.

Start with:

• Your homepage (any old featured work?)

• Your top blog posts (can you improve their headlines or visuals?)

• Your SEO pages (still ranking or dropping?)

Then tweak:

• Keywords based on current trends.

• Internal links to newer posts.

• Any outdated stats, tools, or phrasing.

This simple quarterly refresh cycle helps you stay relevant—and gives Google a reason to keep showing your work higher in the search results.

Big walls of text are out. Short, clear paragraphs are in.

Structured content is not just easier for humans to read—it also helps AI tools and search engines understand your site better. Every paragraph, heading, and bullet point tells them what you do and how you can help.

You’re already doing this well if your site is scannable and feels intuitive. Just keep:

• Breaking long ideas into smaller parts

• Using subheadings where needed

• Avoiding big, dense text blobs

When your content is easy to follow, it’s easier to trust—and that applies to both people and algorithms.