QUICK TIPS

1. Contact page overhaul example

This is the screenshot of a Contact page I wanted to improve (a long time ago):

After reviewing all the options to improve the page and diagnosing the existing page, I put on my problem-solving hat and settled on the following tasks:

• styling the contact form to make it look more attractive/modern

• re-formatting the contact info section on the right

• improving typography (line-height especially)

• adding the email address there (as a link)

• phone turned into a tel link

• adding social media profile links there too

These would also basically make the entire page more user-friendly and clean.

The outcome

Here’s how the Contact page looked after the changes:

Getting more traffic and getting more clients are the top wishes photographers have when talking about their website goals. I know, because I run a detailed questionnaire for any new project I start.

Sure, you want to get more traffic.

The less-than-obvious problem is in the "get".

The request implies that your images have earned attention, that you deserve to get the extra traffic. There's the assumption that your photography work and services are fine, but you just need more traffic...

Photographers never say "How can I earn more traffic?"

"How can I improve my work and my services to organically attract more clients?"

"How can I create something that's meaningful instead of playing the numbers game?"

All the shallow tips-and-tricks out there are teaching you how to game the system. Sure, it works for a while. But reinventing yourself is the only long-term strategy. Look at the career of any top photographer you admire, and you'll know it's true.