QUICK TIPS

1. 🧩 Templates are only a starting point, not the final product

Using a template for your photography website isn’t necessarily bad. It can save time and help you get a site live quickly. But too many photographers stop there, assuming the template “does the job.”

The problem? A template is generic by nature. Thousands of other photographers might be using the same design. If you don’t go the extra mile to customize it, your site will blend in with the crowd—and that’s the opposite of what your website should do.

What does personalization actually mean?

• Updating typography and colors to match your brand

• Rewriting all copy in your own voice

• Tailoring the layout to guide users through your unique offerings

• Showcasing a curated, niche-specific portfolio

• Removing any pre-filled demo content or vague default sections

Even the best-designed template can’t reflect your personality, your values, or your market positioning unless you make it your own.

A great photography website isn’t just a pretty shell—it’s a thoughtful experience crafted around your audience and business goals. If you're going to use a template, think of it as scaffolding. What you build on top is what really matters.

They make it too dense.

Forget what your English teacher taught you. This isn’t an essay. It’s a sales tool.

Use:

• Short paragraphs

• Headings and subheadings

• Bullet points

• Bold and italic for emphasis

And give it breathing room! White space isn’t wasted space — it helps your copy shine and makes the whole experience less overwhelming for your visitors. That’s good UX, and Google loves it too.

This is actually a great tip that copywriter Zoe Barnett shared here.