QUICK TIPS

1. 📱 Should you include a phone number? Maybe

Unlike email, phone calls interrupt your day. That’s why only about a third of photographers display their phone number on their site.

If you prefer calls (or work with a studio manager), include it. Otherwise, email + a form might be enough. Only add a phone number if it matches how you want to do business.

People love learning and meeting others in their community. Hosting a basic photography workshop, gallery pop-up, or photo walk is a great way to:

• Meet potential clients in person

• Promote your site on flyers, Eventbrite, or community calendars

• Follow up with attendees via email afterward

Don’t overthink it—start small. A simple ‘Photography Basics for Parents’ class or pop-up portrait day can go a long way.

It builds your brand locally and sends traffic to your site when people RSVP or want to check out your work in advance.

Photograph the event and share a blog recap afterward—it’s great content and builds your local SEO footprint.