šŸ“ø Why photography websites still matter

Plus 3 quick tips on weird navigation, homepage message, mobile friendliness

Author

Alex Vita
May 13, 2025

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IN TODAYā€™S EMAIL:

  • āš”ļø 3 Quick tips: weird navigation, homepage message, mobile friendliness

  • šŸ§  Deep dive: Why photography websites still matter

  • šŸ” SEO: How long should SEO Page titles be?

  • šŸ–„ļø Website examples: Gallery page descriptions

Estimated reading time: 9 minutes

QUICK TIPS

1. šŸ“‰ Weird navigation = fewer inquiries

Trying to be too clever with your website menu? It might be costing you clients.

My research shows that photographers who break browsing habits with unusual menus often see worse performance:

  • Lower engagement

  • Fewer inquiries

  • Higher bounce rates

Why? Because users don't want to think when navigating your site. They want ease.

Stick to web conventions and structure your nav menu logically. Visitors should always know:

  • Where they are

  • What to click next

  • How to get in touch

Make your navigation work for your photography, not against it.

2. šŸ” Why Your Homepage Needs a Clear Message

When someone lands on your homepage, they should instantly understand who you are and what you offer.

Avoid vague headlines like ā€œWelcome to My Portfolioā€ or ā€œMaking the World a Better Place.ā€ Instead, get specific: What kind of photography do you specialize in? Where are you located? What can a client gain by working with you?

Clear, client-focused messaging improves SEO and conversions. Make it about them, not just about you.

Remember, visitors judge you in seconds ā€” make those seconds count!

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