I just recorded a new interview with a professional copywriter all about how photographers can improve their website copy and grow their business. Enjoy!

Let’s begin:

DEEP DIVE

▶️ Crafting Compelling Copy: Interview with Zoe Barnett

An insightful video where I interview Zoe Barnett, a seasoned copywriter specializing in creative industries. If you're a professional photographer looking to elevate your business, this conversation is packed with essential advice on optimizing your website through expert copywriting and SEO.

Discover how effective copy can refine your brand voice, attract higher-caliber clients, and make your online presence both impactful and cohesive.

Sorry for the double email, I forgot to embed the video here last time:

Here's what we cover:

• Zoe's Journey into Copywriting

• The Importance of Hiring a Copywriter

• Choosing the Right Copywriter

• Common Mistakes in DIY Copywriting

• Breaking Away from Traditional Business Communication

• The Shift Towards Authenticity in Photography

• Trends in Photography Copywriting

• Crafting Effective Brand Messaging

• The Role of Storytelling in Copywriting

• Balancing SEO and Natural Voice in Copy

• Integrating Copywriting with Web Design

• The Impact of AI on Copywriting

• The Process of Hiring a Professional Copywriter

You can find Zoe's website here, and on social media: LinkedIn, Facebook, Instagram.

Zoe Barnett is a professional copywriter, not to be confused with PR consultant Zoe Hiljemark which I interviewed two weeks ago.

We are also hosting a live webinar on Nov 7th, you don’t want to miss it:

Copywriting + Design + SEO:
Transform Your Photography Website into a Dream-Client Magnet

You know a stunning website is essential, but without strategic copy or SEO, it’s just a pretty face — likely stuck way down on Google, and perhaps even repelling those ideal clients.

Join web design + copywriting experts Alex Vita and Zoe Barnett as they break down the must-haves: standout design, smart copy + SEO that gets you found.

By the end of this webinar, you’ll be clued up on the non-negotiable factors of an awesome website that shows up on Google, attracts the right clients + gets you the leads you’ve always wanted.

QUICK TIPS

1. A tiny primer on call-to-action buttons

Call to action buttons, I don't know if all the photographers watching this know they are basically buttons at the end of the pages linking to a different page. And it's just a way to encourage people to navigate through your website in a certain flow.

People start off on your homepage and then what's your goal? You want them to go to your contact page, but should they go there straight away? No. Cause they don't trust you yet.

So figure it out: maybe you want them to explore your services a bit, or read about your bio, or things like that. And create a flow through your website using these buttons, these links.

And I've noticed photographers implementing this, they've really increased their inquiries and contact messages.

Learn more in my in-depth article here.

2. Menu item consistency

The navigation menu, wherever you decide to place it, should be in the same position throughout the site. You’re “training” visitors to always expect to find it in the same spot and not hesitate to use it.

Finding a different menu can be confusing, and users are likely to leave the site. It comes down to familiarity again.

Here are two examples. In the first one, notice how the header areas (and the navigation items) on the homepage and the blog area are different. In the blog area, notice how the menu items are different.

In the second example, you have identical design & menu, on different platforms (PhotoShelter and WordPress in this case).