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ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: fewer clicks, boring sites, top vs left menus
🧠 Deep dive: Your website makes perfect sense to you (and that's the problem)
🔍 SEO: Don’t neglect your SEO basics
QUICK TIPS
1. 📉 Fewer clicks, more frustration for photographers
AI summaries are eating your traffic. Even if your blog post or portfolio gets cited in AI Mode, the user might never reach your site. Google shows the summary, the attribution icons, but not the full context, and often no click-through.
If you’ve invested time and energy into creating rich content (as you should!), this is a bitter pill.
The key is differentiation: focus on what the AI summary can’t replicate. Your personality, your process, your behind-the-scenes stories, your client testimonials. These emotional and trust-building elements are your edge in a zero-click world.
2. 🎯 A great photography website often feels boring
This one trips people up.
The websites that convert usually:
Feel less flashy
Say fewer things
Take a clear stand
And yes — that can feel uncomfortable.
Because a strategic site:
Repels the wrong clients
Forces you to be specific
Stops chasing trends and validation
Likes and comments feel good. But sustainable inquiries pay the bills.
Busy work is comforting. Leverage is meaningful. If your website tries to please everyone, it’s probably helping no one.
I’d rather see a “boring” site that brings the right inquiries…
Than a pretty one that keeps you stuck.
Does your site optimize for comfort, or for meaning?
