I'm the web-designer, writer & creative entrepreneur behind ForegroundWeb, and have been building photography websites exclusively since 2009.
Jun 9, 2026
•
9 min read
No llms.txt. No special markup. No AI-voice rewrite. Here's what's actually left once you delete the acronyms.
Jun 2, 2026
And Google quietly shipped its AI optimization guide
May 26, 2026
7 min read
Lever one is maxed. Two and three are sitting on pages nobody wants to rewrite.
May 19, 2026
8 min read
Pull your last three booked clients. The leak is hiding in plain sight.
May 12, 2026
What to offer venues that isn't a bribe and isn't photos.
May 5, 2026
Five-minute math. Usually a sobering number.
Apr 28, 2026
One sentence from a potential client rewrote this entire site.
Apr 21, 2026
Why your Instagram followers aren't booking (and your inbox could be).
Apr 14, 2026
13 min read
A photographer had 40+ open inquiries and zero follow-up beyond the first reply.
Apr 7, 2026
14 min read
Generic praise doesn't book sessions. Specific stories do.
Mar 31, 2026
12 min read
20 posts is all you need to change your blog strategy.
Mar 24, 2026
The grocery store analogy that changed how I think about photography websites.
Mar 17, 2026
Plus 3 quick tips on fewer clicks, boring sites, top vs left menus
Mar 10, 2026
Plus 3 quick tips on organic traffic, mobile speed, nav menu order
Mar 3, 2026
10 min read
Plus 3 quick tips on mobile menus, losing bookings, logo link
Feb 24, 2026
Plus 3 quick tips on instant clarity, agentic AI, multiple services
Feb 17, 2026
Plus 3 quick tips on structuring value, conversion problems, true mobile-friendliness.
Feb 10, 2026
Plus 3 quick tips on homepages, custom fields, mentors
Feb 3, 2026
Plus 3 quick tips on UX tweaks, AI era, positioning.
Jan 27, 2026
Plus 3 quick tips on “good enough” sites, GBP, nav menus
Jan 20, 2026
Plus 3 quick tips on platforms, contact info, dropdowns
Jan 13, 2026
Plus 3 quick tips on competition, copy refresh, social links
Jan 6, 2026
Plus 3 quick tips on selling outcomes, text-heavy sites, blog categories
Dec 30, 2025
Plus 3 quick tips on original ideas, brand strength, content problems
Dec 23, 2025
Plus 3 quick tips on storytelling, lightboxes, provenance.
