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Alex Vita
Alex Vita

I'm the web-designer, writer & creative entrepreneur behind ForegroundWeb, and have been building photography websites exclusively since 2009.

📸 One word on your site changes what AI says about you

Nov 10, 2026

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9 min read

📸 One word on your site changes what AI says about you

Alex Vita
Alex Vita
📸 Who AI recommends in your city, and why

Nov 3, 2026

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9 min read

📸 Who AI recommends in your city, and why

Alex Vita
Alex Vita
📸 AI picks you before the click. Now what?

Oct 27, 2026

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10 min read

📸 AI picks you before the click. Now what?

Alex Vita
Alex Vita
📸 Where your inquiries get lost

Oct 20, 2026

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10 min read

📸 Where your inquiries get lost

Alex Vita
Alex Vita
📸 Is your good-enough website actually enough?

Oct 13, 2026

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10 min read

📸 Is your good-enough website actually enough?

Alex Vita
Alex Vita
📸 Photographers are afraid of their own websites

Oct 6, 2026

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9 min read

📸 Photographers are afraid of their own websites

Alex Vita
Alex Vita
📸 Three galleries, and the closer goes first

Sep 29, 2026

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9 min read

📸 Three galleries, and the closer goes first

Alex Vita
Alex Vita
📸 Your web designer can't teach you to build your site

Sep 22, 2026

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9 min read

📸 Your web designer can't teach you to build your site

Alex Vita
Alex Vita
📸 Most websites don't break. They fade.

Sep 15, 2026

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9 min read

📸 Most websites don't break. They fade.

Alex Vita
Alex Vita
📸 Nobody decided your gallery tool should run your site

Sep 8, 2026

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8 min read

📸 Nobody decided your gallery tool should run your site

Alex Vita
Alex Vita
📸 Adding a shop page doesn't add an audience

Sep 1, 2026

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10 min read

📸 Adding a shop page doesn't add an audience

Alex Vita
Alex Vita
📸 Which of your links is the official one?

Aug 25, 2026

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7 min read

📸 Which of your links is the official one?

Alex Vita
Alex Vita
📸 Nobody buys a photo for the photo

Aug 18, 2026

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8 min read

📸 Nobody buys a photo for the photo

Alex Vita
Alex Vita
📸 Use the quiet months, not the busy ones

Aug 11, 2026

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9 min read

📸 Use the quiet months, not the busy ones

Alex Vita
Alex Vita
📸 Count the doors on your contact page

Aug 4, 2026

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8 min read

📸 Count the doors on your contact page

Alex Vita
Alex Vita
📸 The best reason to book you isn't on your site

Jul 7, 2026

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8 min read

📸 The best reason to book you isn't on your site

One test tells you which sentence belongs on your service page.

Alex Vita
Alex Vita
📸 Name the worry, not the service

Jun 23, 2026

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8 min read

📸 Name the worry, not the service

People don't book photographers for photos. They book to fix a private worry.

Alex Vita
Alex Vita
📸 Fewer pages, better rankings

Jun 16, 2026

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6 min read

📸 Fewer pages, better rankings

Google said unique image pages can help. Most photographers heard the wrong half of that sentence.

Alex Vita
Alex Vita
📸 Stop chasing AI SEO. Do this instead.

Jun 9, 2026

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9 min read

📸 Stop chasing AI SEO. Do this instead.

No llms.txt. No special markup. No AI-voice rewrite. Here's what's actually left once you delete the acronyms.

Alex Vita
Alex Vita
📸 WordPress just put AI in the admin

Jun 2, 2026

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9 min read

📸 WordPress just put AI in the admin

And Google quietly shipped its AI optimization guide

Alex Vita
Alex Vita
📸 Why pulling on volume keeps your income flat

May 26, 2026

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7 min read

📸 Why pulling on volume keeps your income flat

Lever one is maxed. Two and three are sitting on pages nobody wants to rewrite.

Alex Vita
Alex Vita
📸 Where your bookings actually die

May 19, 2026

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8 min read

📸 Where your bookings actually die

Pull your last three booked clients. The leak is hiding in plain sight.

Alex Vita
Alex Vita
📸 The vendor link photographers keep ignoring

May 12, 2026

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8 min read

📸 The vendor link photographers keep ignoring

What to offer venues that isn't a bribe and isn't photos.

Alex Vita
Alex Vita
📸 Run the math on the site you already have

May 5, 2026

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7 min read

📸 Run the math on the site you already have

Five-minute math. Usually a sobering number.

Alex Vita
Alex Vita
📸 When your clients can't figure out what you charge

Apr 28, 2026

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7 min read

📸 When your clients can't figure out what you charge

One sentence from a potential client rewrote this entire site.

Alex Vita
Alex Vita
📸 ForegroundWeb Newsletter by Alex Vita

📸 ForegroundWeb Newsletter by Alex Vita

Level up your photography website: learn the exact tactics to grow your photography business and get more inquiries and sales from your website. My BEST advice. Your inbox. Every Tuesday. Free.


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