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ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAY'S EMAIL:
⚡️ 3 Quick tips: what your old inquiry emails are telling you, a media library shortcut, AI reviewers
🧠 Main Topic: The three rungs of photography copy
📷 Website Spotlight: F Stop Jock Media
🔍 SEO: Rewriting the title only works on one of these two posts
🌐 From the Trenches: Search Console's AI report, the widening discovery path, 40 years of travel photography
QUICK TIPS
📥 Your old inquiry emails are a bug report for your website
Clients tell you what's broken on your website, they just do it by accident.
I joined Darryl Stringer on his live show last week, and his best question was what a photographer should do with one spare hour. Go read your last 20 inquiry emails.
Read a stack of them in one sitting and the patterns show up fast. They kept asking whether you travel, or what a session actually costs, or whether you have anything left in October. Every one of those is a question your website should have answered before they typed it.
So pull the ones that come up most and put the answers where a first-time visitor will actually run into them. An FAQ block on the homepage, a line on the service page, whatever fits.
None of that is technical SEO, it's positioning and research, which is probably why it keeps getting skipped.
The whole hour is here if you want it, including homepage structure, whether to put prices on the site, and the blog-for-SEO question:
🗂️ Re-upload the photos, don't hunt the media library
The hardest part of a portfolio rebuild is rarely the gallery.
On a recent build it was the media library. A blog migration had pushed roughly 4,000 images into WordPress, and the 60 or so portfolio photos I needed were somewhere in the middle of that pile.
You can't jump to a specific page of the WordPress media modal. It scrolls, loads a few more, and then you scroll again. The search box only rescues you if your files are named like words, which on most photography sites they aren't, because they're still IMG_4827.
So we pulled the photos back off the built pages and re-uploaded them as one fresh batch, already in the order we wanted. Duplicates and all.
That last part makes people wince, I know. But a duplicate that no page links to is just a row in your database, it doesn't load anywhere and it isn't costing you rankings, so the real price is a bit of disk space.
I'd take that over an afternoon lost in the media modal, every time.
How many images are sitting in YOUR media library right now?
