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ForegroundWeb Newsletter
YOUR WEEKLY DOSE OF PHOTO WEBSITE ADVICE & INSPIRATION.
IN TODAY’S EMAIL:
⚡️ 3 Quick tips: what each of your 5 pages has to answer, the gallery permission you forgot about, the 72-hour rule
🧠 Main Topic: Visitors only open three galleries, so put your best one first
📷 Website Spotlight: You At Yours (a contact prompt that knocks)
🔍 SEO: A second Google listing can cost you the one you have
🌐 From the Trenches: ShootProof slideshows, Search Console’s new AI report, PhotoBizX with Ina Jalil
QUICK TIPS
1. 📋 What each of your 5 website pages has to answer
Your website probably needs fewer pages than your menu has.
Most of the work is done by 5 pages: Home, Work, About, Services and Contact. Once a menu goes past 7 items, visitors struggle to choose and often pick nothing at all.
But the checklist that matters is what each page answers before someone leaves it:
Home: what you do, who for, where, and one next step, all before scrolling. Never "Welcome to my website".
Work: curated, split by the audiences you serve, with 2 or 3 sentences of context on each project (what the client needed and how it turned out).
About: your face, first person, 1 or 2 stories only you could tell, then a line that brings it back to the client.
Services: your process and your pricing on the same page. A bare price list on its own forces a "too expensive or maybe" moment.
Contact: a form plus a visible email address, your location and how fast you usually reply. When I went through the websites of well-known photographers for a report, 44% had no email address on their Contact page.
After that, add an FAQ built from the questions you get on calls, plus 1 or 2 case studies.
Which of your pages would have the hardest time answering its question?
2. 🔑 A permission you granted once is still switched on
Permissions you grant once don't expire, they just sit there.
On a call recently, a client realized she'd given a wedding couple full download access to their private gallery. Right call at the time, they'd paid her to shoot the wedding and the images were theirs. But in her platform that setting sits on the client, so it isn't a checkbox on the gallery, and she couldn't remember what it reached. Her words: "I may have inadvertently given access for anything."
I'd checked her site before the call. There was no way to pull a full-res file out of any gallery without permission, pricing profiles or not, so the delivery galleries and the sale ones were fine. That permission was scoped to the unlisted galleries she'd granted it on 😅.
The scare was still worth having, because not knowing the scope runs both ways: you can be exposed, or you can be fine and anxious for months.
So go open the client area of your platform and read the list. You want to know what each person can reach, and why. The ones left from a job that ended can come off.
Who's still on that list in YOUR account?
