QUICK TIPS

Responsive themes make websites look great on mobile — but navigation still needs special attention.

You’ve got two main mobile nav options:

Whichever you choose:

Smart mobile nav = smoother user experience = more inquiries from mobile visitors.

No rejection emails.

No angry feedback.

Just… silence.

Why?

Because clients are comparing you to:

And they’re deciding in seconds.

In 2026, your website won’t fail loudly.

It’ll fail quietly.

This one’s simple but critical: always make your logo clickable, and link it back to the homepage.

It’s a web convention — users expect it. It gives them an easy way to “start over” if they get lost.

Bonus: this often means you can remove “Home” from the menu entirely, making your nav cleaner and more focused.

DEEP DIVE

Portfolios have always been the true photographer’s business card.

By portfolio, I’m referring to

Properly choosing your portfolio images is important, but also very difficult.

Let’s explore some tips you can use to help you in your process of selecting the right images.

Having a clear purpose for your portfolio (and your website as a whole) and understanding what your ideal customer’s needs, will help guide your image selection process.

This is a common problem when trying to promote multiple photography specialties on the same website. I doubt your wedding clients will be interested in your great architecture photos (for example).

So first define your target audience, think about displaying your work in a single or multiple photography websites, and only then start selecting your portfolio images.

Don’t hold back at this stage, just go ahead and chose all the images that you think are good candidates for your portfolio. You’ll edit down this set of images later.

And don’t just save links in a text file, actually gather the image files in a folder on your computer, in an Adobe Lightroom album or in a private gallery on your site (so you can easily compare and narrow them down later).

If you already have a public website, try to view your website stats to find images with the most views or sales. They’re probably good ones to pick.

And don’t forget that one of the goals of a good portfolio is to showcase range. You still need to keep it focused on your target audience, but you can show a range of other things: depths of field used, colors, compositions, aspect ratios etc.

So go through all relevant projects in your past, but try to prioritize recent projects.

Don’t worry about their order for now, just focus on choosing the best images out of your archive. You can dedicate some time to sequencing them later.

Once you’ve made that initial selection of images, it’s time to edit down. And you’ll soon discover it’s tough.

You’ll see immediately that some images don’t hold up when compared to others, so you just remove them.

But for other images you’re probably unsure. You might see something in all images, yet you know they’re too many.

So add this to your process: doing nothing for a few days! Being patient and clearing your mind will help you think more objectively. Don’t worry, your subconscious will still be working hard on selecting images :-)

However experienced you are, it’s hard to judge your own photos objectively. Whenever you create something (writers have the same problem), you get emotionally attached to it and that can skew your perceptions.

Getting outside opinions is, therefore, critical.

Try to think of trusted colleagues, assistants for photo editors you might know that can give you a hand. If you can set-up a proofing gallery where they can privately rate your set of images, perfect.

Otherwise, just create a simple private gallery somewhere, and ask them to choose:

And at the end, even though it’s OK to discard other people’s opinions sometimes, gather all the feedback and see if you spot any patterns. Maybe some images are getting frequent praises even if you didn’t consider them special. And maybe some images should be removed even if you were emotionally tied to them for some reason. That’s the clarity that outside feedback can give you.

Armed with feedback from other people, and with a clear mind after stepping away from the images for a few days, time to make the difficult decisions and just choose the best images.

Don’t be afraid to take images out. Go for quality, not quantity.

If you can’t impress visitors/clients with 10-20 images, you definitely won’t do it with more either. Every single image you choose should have a wow-factor and be technically perfect. There’s no place for “filler” images.

And group images into separate galleries if they don’t have too much in common (like architecture and portraits). They can’t tell a good story if they don’t go well together.

HOW I CAN HELP

Most photographers underestimate what a platform migration actually involves.

And that’s why so many projects drag on for months or quietly fall apart.

But here’s the truth:

A smooth migration is 80% planning and only 20% pushing buttons.

From yesterday’s call, one thing stood out — clarity wins every time.

When you know what content you have, what you need, and what your new platform can actually do, everything else becomes easier.

Here’s the simple 4-step process I use after 300+ projects:

Most headaches come from skipping step one… and step two.

Need help planning a platform move (WordPress → PhotoDeck, Squarespace → WP, etc.)?

I’ve migrated everything from tiny portfolios to 100k-image archives.

TESTIMONIAL

SEO TIP

Organic clicks are dropping. AI Overviews are rewriting how clients discover you.

And here’s the kicker: Google is prioritizing pages that end the search — not just attract the click.

So what does that mean for your photography website?

It means your homepage, services pages, and galleries need to answer your visitor’s biggest questions immediately. Not after scrolling. Not after clicking around. Right away.

Here’s what I’ve seen work after 300+ photo website projects:

If you haven’t updated your website this year, there’s a very good chance it’s underperforming.

QUOTE OF THE WEEK